Take a picture beneath a giant replica of a Tie-Fighter
or go to old Coney Island set recreation of a Mr. Robot Set Background at SXSW 2016.
The Media Frenzy continues in Texas Event.
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One of the joys of South by Southwest is you’re never really sure what you’re going to find there.While the annual interactive, film, and music conference in Austin is loaded to the gills with panels, concerts, parties, and screenings, the truly memorable events always seem to be something spontaneous or when one of the planned events goes awry (see Mark Zuckerberg’s infamous 2008 keynote Q&A). But that’s not to say there’s no way to plan for the festival.
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Virtual reality everywhere
With the launch of Oculus’ Rift virtual reality headset becoming available later this month and HTC’s Vive due in April, SXSW is hosting a separate three-day event focused on the new technology and its possibilities. Beyond offering several hands-on demonstrations at the Hilton Austin Downtown, the show will host more than 20 panels focused on the potential impact virtual reality will have on everything from music and fashion to sports and tourism. There’s even a panel on virtual reality porn.
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An update on the Hyperloop
Dirk Ahlborn, CEO of Hyperloop Transportation Technologies, will give a presentation at this year’s SXSW. Hyperloop is Elon Musk’s vision for a system that could efficiently shoot hovering pods containing cargo or passengers through a depressurized tube at up to 760 mph. Ahlborn will discuss the project’s progress, the collaboration of the project’s partners, and what it takes to build the first passenger-ready version of the Hyperloop.
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The marketing sideshows
With nearly 35,000 people expected at SXSW Interactive (and around 30,000 headed to the music festival), when it comes to marketing stunts at this show,
it’s go big or go home.
This year, USA Network may win that battle with a 10-story Ferris wheel near the convention center promoting the second season of its hit show Mr. Robot. HBO will once again be on hand to promote Game of Thrones at an offsite location, but it’s keeping the details of that exhibit under wraps.
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MC2 LOGO
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