Friday, June 17, 2016

MC2 Post 2077 ILMxLAB and Magic Leap Join the Forces






JUNE 16, 2016




Announcing a new collaboration to explore and shape Mixed Reality experiences.




From:   http://www.starwars.com



From A New Hope to The Force Awakens, Lucasfilm has continually strived to push technology and storytelling into uncharted waters. Today, Lucasfilm announced a new collaboration to continue that legacy: ILMxLAB, Lucasfilm’s immersive entertainment division, is joining forces with Magic Leap, the leading pioneer in Mixed Reality technology.


According to Lucasfilm president Kathleen Kennedy, “The future of Mixed Reality and immersive entertainment holds incredible promise, and we are honored to work with Magic Leap to shape that future. At Lucasfilm and ILM, innovation has always been in our DNA; through this collaboration, ILMxLAB further propels our legacy of exploration and leadership on this new platform for experiential storytelling.”









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