Clip from Logitech "LOGI" Video.
Its seems someone in marketing convinced Logitech that part of it Brand Name was Meaningless.
The TECH Part. So Now, Logitech wants to emphasize a New Name Logi.
Yeah, that makes sense, huh???
Logitech is on a mission to reinvent itself to consumers with a new version of its company logo and an all-new brand called Logi. The PC and mobile accessory maker says the changes are part of its "transformation" into a company that has a bigger emphasis on design.
While our commitment to excellence in peripherals hasn't changed, we're dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We've put design at the core of everything we do and everything we are, from our products to our brand identity.
That includes products that will have the new Logi brand name. Logitech has yet to offer any details on their new Logi devices, saying only that the first one "is around the corner" and that consumers can "expect some twists and a few surprises in new categories."
A Quick Look at the Logitech Keys-To-Go Ultraportable Keyboard
Keyboards haven't yet outlived their usefulness, and Logitech continues to make some of the best for adding a little something extra to your tablet. Here we've got a quick look at the Logitech Keys-To-Go.
It's a ridiculously thin keyboard for tablets. The one we have here is technically marketed for Android and Windows — it's got a telltale Windows key as well — but it'll work with iOS, too. (If you just have to have one sans Windows key, there's a more iOS-friendly one available, too.)
The Logitech Keys to Go keyboard for Android and Windows is available in black or blue, and MSRP is $69.99, but prices may well vary.