MC2 is BackUP: MC2 Post 2018 Looks Like GoPro Is Really Going For It

Friday, May 1, 2015

MC2 Post 2018 Looks Like GoPro Is Really Going For It

GoPro shares surge 12% after bullish analyst notes

Sometimes, what the market is "saying" Really Does Mean Something...

Wingman.

GoPro Inc. shares GPRO, -3.76% surged 12% in premarket trade Wednesday, as analysts weighed in with bullish comments on the company's quarterly earnings posted late Tuesday. Raymond James upgraded the stock to outperform from market perform. "We now expect 25% EPS growth to persist through at least 2016 as the product line broadens and the GoPro ecosystem grows," analysts wrote in a note. Northland Capital Markets cheered a "very strong quarter". "We believe the company is building a healthy franchise by simplifying how users capture, manage, edit and share images," they wrote. GoPro beat profit and revenue estimates and reported a gross margin of 45.1%, a full 110 basis points above its own long-term target of 42% to 44%. Shares have fallen 25.6% in the year to date, while the S&P 500 has gained 2.7%.

Link: http://www.marketwatch.com/story/gopro-shares-surge-12-after-bullish-analyst-notes-2015-04-29

TinyURL: http://tinyurl.com/kxhea5c

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"Make something Really Good and the Competition comes a-calling..."

Xiaomi's affordable Yi action camera versus

the GoPro Hero

The first thing my Spanish mother-in-law asked me when she saw the Xiaomi Yi was, "Is that a toy camera?" With its lime-and-aqua-marine color scheme, it's not hard to see why she might think that. But no, it is not. In fact, Xiaomi's Yi camera raised a few eyebrows when it was announced recently. Here was yet another action camera that looked suspiciously like a GoPro -- but, at the equivalent of about $65, it was almost half the price of the market-leader's cheapest offering (the $130 Hero edition), with a spec-sheet that bested it on many key features. Importantly (perhaps more so for GoPro), the Yi camera has the backing of Xiaomi, a brand that's gaining traction in China.
A market everyone wants a slice of.

But does it really best a GoPro?

Link: http://www.engadget.com/2015/04/29/xiaomi-yi-camera-versus-gopro-hero/

TinyURL: http://tinyurl.com/la4ocrc

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Remember the 9 Headed Hydra ?

Well We're Almost There.

And the Cameras Go Round and Round and Round

GoPro just bought a virtual reality company

Welcome to the age of 'spherical content'

The world's leading action camera company just took its first major step into the growing virtual reality market. GoPro just announced that it has purchased Kolor, a French company that specializes in virtual reality software. Kolor's employees will join the GoPro staff, with operations remaining in Savoie, France.

Kolor’s software lets users to combine multiple photographs or videos to make 360-degree panoramas and videos, or "spherical content" as the companies call it. The ability to create interactive content is something that GoPro hasn't been able to directly offer its customers until now, even though many virtual reality content creators are using the company's cameras.

Link: http://www.theverge.com/2015/4/28/8509595/gopro-virtual-reality-kolor-acquisition-vr-video

"We see that incredible opportunity for GoPro to be at the forefront of the virtual reality movement," CEO Nick Woodman said during the company's quarterly earnings call. "Given that GoPro is already the most widely used capture device for capturing life experiences in an immersive manner, it’s only natural that we have a seat at the table moving forward."

Adding to that, Woodman went on to say that 360-degree video is complicated to make right now, but that the company plans to make it easier :

TinyURL: http://tinyurl.com/q88qnb8

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