MC2 is BackUP: MC2 Post 2002 the Week Meerkat overshadows Twitter And even SXSW

Monday, March 16, 2015

MC2 Post 2002 the Week Meerkat overshadows Twitter And even SXSW

Your app went viral at SXSW. Good luck with that

That brings us to this this week, where I’m entrenched in the mecca of viral hits and social media noise: South by Southwest. For the first time in three years,there’s actually a breakout hit. Meerkat, a livestreaming social media app, has exploded thanks to a heavy reliance on integration with Twitter (and a striking similarity, in functionality and logo, to Snapchat). Since launching in late February, the Meerkat has climbed into the top 100 social networking apps in the U.S. The app is perfectly suited to a festival like SXSW: it’s social, it’s live, it’s fun, and it’s frivolous. It is the topic of conversation at parties. The stakes could not be higher.